Post Event Review: To Ensure Improvement For Future Events To Come

Event aftermath is an opportunity for you to grow your event and yourself as an event manager. Here are a few things that you can do once your event gets over:

Assess your event: This is your chance to assess what went well, what went wrong, what you can do better next time.

Assessment is today’s means of modifying tomorrow’s instruction.

CAROL ANN TOMLINSON

You can use the data to analyze the event and ask the following questions:

  • How did we perform against the forecast? – Information like the number of attendees, budget, and revenue will give tell you about the deficit or surplus.
  • How was the attendee feedback? – Look for the points that come up several times, both positive and negative, from the feedback system set at the event for different activities.
  • How did our team perform? – Earmarking volunteers for particular tasks can be helpful in future events.
  • How did our marketing do? – Find out the ROI(Return on Investment), which is how much did you earn on every penny spent on marketing. Search for different ways to market. Compare them for better results in the marketing of the next event.

Showing gratitude and getting feedback: After the event reaches out to your audience, and thank them for attending your event.

Ask them if they face any difficulties during the event or any change that they would like to see in future events. The mindset after attending the event would determine whether they would be visiting your events in the future or not. They have a holistic picture of the event.

Strip down: After the event, have the following measures in mind for strip-down of venue:

  • Timing – Don’t start clearing things until everyone from the audience is out of the premise.
  • Rubbish – Make sure this is the last thing they pick up from the event.
  • Security – Remember to maintain security at this point.
  • Equipment collection and return – Ensure a team of associates is responsible for this.
  • Repairs – Check the turf, fences, furniture, etc. before returning and repair them if broken.
  • Roll call – Call out all the names of the items used and make sure each one of them in the list is present.
  • Final tour – Take one last visit after stripping down the event site; this might bring some new items or information.

Showing gratitude and getting feedback: After the event reaches out to your audience, and thank them for attending your event.

Ask them if they face any difficulties during the event or any change that they would like to see in future events. The mindset after attending the event would determine whether they would be visiting your events in the future or not, and they have a holistic picture of the event.

It takes humility to seek feedback. It takes wisdom to understand it, analyze it, and appropriately act on it.

STEPHEN COVEY
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